Homepage demo only · full build in Section 06, price in Section 07 below · built by BQC, not affiliated with the practice
HARRINGTON CHIROPRACTIC & WELLNESS (336) 852-5858
Greensboro, North Carolina · Since 1998

For the pain
nobody else
could explain.

Chiropractic, acupuncture and infrared nerve therapy, chosen by the same doctor who examined you, in the same visit.

Call (336) 852-5858 See how care works

Most major insurance accepted. Ask about yours if you do not see it.

1998Practicing in Greensboro
5.0★Across every platform he is rated on
NC + FLLicensed in two states
Mon–Thu9:00 to 5:00
How care works here

One doctor. One examination. Three ways to treat what he finds.

Most practices offer the adjustment and refer everything else out. Dr. Harrington performs all three himself, which means the decision about which one you need is made by the person who examined you, in the same room, on the same day.

01

Chiropractic

Spinal and nerve alignment for back pain, neck pain and headaches. The foundation of the practice since 1998, and for many patients the only treatment they need.

02

Acupuncture

Performed by Dr. Harrington, not referred elsewhere. Thin needles placed along meridians to restore balance, beginning with a medical examination rather than a procedure.

03

Infrared light therapy

HealthLight photobiomodulation. Flexible pads of infrared and red diodes placed over the area of pain to increase circulation, used here for neuropathy and slow-healing injury.

In patients' own words

Most patients get here after something else did not work.

★★★★★
“I went to my MD and he said the best thing he could do was send me to a specialist that would simply give me a prescription to some sort of pain medication. Instead, I went to see Dr. Harrington. Within a week I was feeling amazing. Two weeks of adjustments and acupuncture later I felt like a completely different person. Best of all, I was pain free and I haven’t had a problem since.”
Patient of over 15 years · read on Yelp
★★★★★
“I went to MDs including a Duke back specialist and multiple chiropractors. Dr. H was the only one who properly diagnosed me. I was maxing out pain killers before going to him.”
Patient · read on wellness.com
★★★★★
“I was in serious back pain the whole weekend. Monday morning first thing I call. The receptionist replies, you sound like you’re in a lot of pain, would you like to come in right now today? Took the time and patience to explain to me in detail exactly what was going on and how it occurred.”
Patient in Greensboro · read on Yelp
★★★★★
“Doctor Harrington is the best chiropractic Doctor I have ever been to. An assessment is done to determine the best treatment for you. You will start to feel better after the first treatment of therapy and manipulation.”
Patient · read on Yelp
What patients come in for

The reasons people call this office.

Low back pain
Neck pain
Headaches and migraine
Peripheral neuropathy
Sciatica and nerve pain
Poor circulation
Slow-healing injury
Workplace and posture strain
Infrared therapy

If your feet burn, tingle or have gone numb.

Peripheral neuropathy is not a chiropractic problem, and an adjustment on its own will not touch it. This office runs a HealthLight infrared system for exactly that reason.

  • Flexible diode pads placed directly over the affected area
  • Painless, and no medication involved
  • Also used for pain and inflammation from poor circulation

An adjustment on its own will not treat this.

Neuropathy patients usually arrive having already tried the things that do not work for it. A membership clinic built around a fast adjustment has nothing to offer them.

Dr. Harrington will tell you at the first visit whether infrared therapy is likely to help in your case, and will say so plainly if it is not.

Ask whether it applies to you
Photograph of
Dr. Harrington
to be supplied
The doctor

Dr. Edward Harrington

A Life University graduate who has practiced in the Greensboro area since 1998. He is licensed in North Carolina and in Florida, and uses acupuncture alongside chiropractic in the treatment of a range of health and wellness conditions.

The practice's stated mission is to help as many people as possible reach the best health they can imagine, through spinal and nerve alignment, lifestyle change and wellness coaching. That has not changed in twenty-eight years.

Education
Life University
In practice since
1998
Licensed
North Carolina · Florida
Also performs
Acupuncture
Visit

Off East Cornwallis, between Elmwood and Yanceyville.

Address

500 East Cornwallis Drive, Suite H
Greensboro, North Carolina 27405

Get directions
Phone
(336) 852-5858
Hours
Monday – Thursday9:00 – 5:00
Friday – SundayClosed

Tell him what hurts and how long it has hurt.

One phone call, one examination, and a straight answer about whether this practice can help you.

Call (336) 852-5858
End of the demo

That was one page. The complete website is more than twenty.

The homepage above shows the direction, visual quality and experience a patient would have. It is one page, not the complete website being proposed.

A complete Harrington Chiropractic website would include roughly twenty substantive pages, plus the required policy and disclaimer pages. Together, those pages would help patients find the practice, understand what makes it different and take the next step toward an appointment.

Nothing on the page above was invented. The years in Greensboro, the Life University education, the acupuncture, the HealthLight system, the insurance information and the patient experiences all came from information you have already made public.

The practice did not need to be reinvented. It needed to be represented accurately.

What follows explains why the practice your patients know and the practice a new patient finds online have become two very different things.

From here down, this is not the website speaking. It is me.

Joshua Breaux
BetterQuality Consulting
(504) 975-0858 joshua.breaux@betterqualityconsulting.com

Notes for
Dr. Harrington

None of what follows is a comment on the clinical work. It is what I measured about the version of Harrington Chiropractic a person meets when they have never heard of you and start with a search.

Every finding is dated, and every one of them is something you can check yourself in a browser.

01

Patients have already said what makes this practice valuable.

Sixteen patients have left five-star reviews across Yelp, wellness.com and Healthgrades. They describe a doctor who examined the problem, explained it, and found the answer after physicians, specialists or other chiropractors had not.

All sixteen are sitting on secondary websites. When someone searches Google for a chiropractor, Google shows its own map results and its own business profiles first, and the Harrington profile a patient finds there carries no rating at all. Those reviews cannot be moved to Google and they do not raise the number Google prints beside the map.

Sixteen five-star reviews exist. The Google Business Profile a patient sees beside the map displays zero.

Yelp8
wellness.com7
Healthgrades1
Google0

Every one of the sixteen is five stars. The reputation is not missing. It is in the wrong place.

02

A local practice depends on two web assets, and they do different jobs.

The website is the asset you own.

It is where the practice explains who it helps, what it treats and why a patient should call. You control the words, the photographs, the pages and the experience. Built properly it belongs to the practice outright.

The Google Business Profile is the asset you rent.

It is the panel Google shows beside the map: name, address, hours, photographs, services, rating, reviews, and the button that dials the office. Google owns the platform. The practice has to claim and verify the profile before it can control what appears there.

One is how a patient finds you. The other is how they decide.

The profile gets a searching patient to you. The website gives them enough to decide whether you are the right doctor to call. Yelp, wellness.com and Healthgrades sit behind both. All of it should present the same name, the same address and the same reason to choose the practice. Today it does not.

Where it starts
A patient searches Google
Rented
Google Business Profile

The front door

Owned
The website

Why you and not someone else

The point of all of it
The patient calls the office
Secondary reputation sources
Yelp
wellness.com
Healthgrades

These carry all sixteen of your reviews. They matter once a patient is already checking. They are not where the search begins.

03

What patients and Google encounter today.

Measured 13 and 17 August 2026. Five of these matter most. The rest are in the table underneath.

The website is not secure.

A browser expects a web address to open on a secure connection, which is what the padlock in the address bar means. Your site does not answer on the secure address at all, so some browsers warn the patient first or will not open it normally. They can leave before reading a word about the practice.

The homepage carries 181 words, and there is nowhere else to land.

That is not enough to explain nearly thirty years of practice, the acupuncture, the infrared therapy, or what makes your examination different. There is also no page for any single service or condition, so a patient searching for sciatica or neuropathy in Greensboro finds nothing of yours to arrive at, and Google has no reason to choose your homepage over a competitor’s page about that exact problem.

The Google Business Profile has never been verified.

Verification is how Google confirms you are the person who controls the listing. Until it is claimed you cannot reliably manage what patients see there or complete the profile, and someone else can claim it.

What Google prints about the practice is wrong.

The listing name reads Harrington Chiropractic and Wellness Centet. The address reads 500 H E Cornwallis Dr, because Google has pulled the suite letter into the street line. The real address is 500 East Cornwallis Drive, Suite H, so a patient can be sent somewhere that does not exist.

WhereListed as
GoogleWellness Centet · 500 H E Cornwallis Dr
YelpWellness Clinic · 500 E Cornwallis Dr, Ste H
wellness.comAcupuncture Clinic · 500-H East Cornwallis Drive
Healthgrades500 E Cornwallis Dr Ste H

Four names, two addresses, one of them invalid. To Google these read as four different businesses. It is the cheapest thing here to fix and very little else works properly until it is.

The profile shows no reviews and one photograph.

Google does not carry over the sixteen reviews from the other platforms. Brittian has 65 photographs and Greensboro Chiropractic has 68. Someone comparing practices on the map sees no rating, no patient evidence, and almost nothing of your office.

The websiteThe asset you own
What is encounteredWhat it means
No working secure addressPatients can be warned off before the site opens
181 words on the homepageAlmost no explanation of the practice, services or conditions
No primary page headingNo clear statement of what the page is about
No structured business informationGoogle has to guess what the practice is
No service or condition pagesNowhere for a specific search to land
Theme last built in 2019Never rebuilt for how patients search now
The Google Business ProfileThe asset you rent
What is encounteredWhat it means
UnverifiedYou do not properly control the listing, and someone else could claim it
“Centet”The practice name is misspelled on Google
An address that does not existPatients and Google get conflicting locations
Empty descriptionThe profile gives no reason to choose the practice
One categoryAcupuncture and the rest are invisible
One photographPatients cannot see the practice
Zero Google reviewsThe map listing shows no rating and no patient proof
04

Patients are searching right now. The practice is not appearing where they look.

390
Greensboro searches a month

for “chiropractor near me”. These are people actively asking Google to show them a nearby chiropractor. On 17 August, Harrington Chiropractic did not appear anywhere in the first twenty local results measured for it.

At that level, roughly 4,680 over a year. They are searches, not guaranteed patients: some are the same person twice and not everyone books. But every one is somebody asking to be shown a chiropractor near Greensboro, and they are being shown other practices before yours gets considered.

The practices ahead of you do not all have hundreds of reviews.

Greensboro Chiropractic Local result 2839
Williams Local result 4704
The Joint Local result 3547
Brittian Local result 1161
HealthSource Local result 539
Harrington Not in the first 200

Bars are Google review counts. The 700 and 800 counts make this market look impossible to enter. HealthSource held fifth place on 39. That guarantees nothing, and nobody can promise a future result. It shows the visible local results are not reserved for practices with hundreds of reviews. Building the Google review count is separate work, it cannot be imported from another platform, and it is not part of this build.

Local results move. A dated reading taken 17 August 2026, not a promised placement.

05

The adjustment mills sell speed. This practice can sell depth.

A franchise or high-volume clinic is built to move patients through one fast, repeatable service. That works for the patient whose problem fits it. You examine first and then choose among chiropractic, acupuncture and infrared therapy based on what you find, and your patients describe arriving after physicians, specialists or other chiropractors did not solve the problem. One of them wrote this:

“I went to MDs including a Duke back specialist and multiple chiropractors. Dr. H was the only one who properly diagnosed me.”
Patient · read on wellness.com

That is the beginning of a strategic position, which is the clear answer to three questions:

  • Which patient is this practice best equipped to help?
  • Why should that patient choose Dr. Harrington?
  • What can this practice credibly claim that a franchise or high-volume competitor cannot?

The homepage above shows one possible expression of it: for the pain nobody else could explain. The final one gets decided with you, out of the Greensboro market, the care you actually provide and the language your patients already use. Everything in the next section is built on top of it.

06

One strategic position, one cohesive brand, two aligned web assets.

Four pieces of work, sold together because each one depends on the one above it.

1. Strategic positioning

What the practice should be known for, decided out of the Greensboro market, what you can actually do, and what your patients already say.

2. A cohesive visual brand

Mark, colors, typography and photography direction, rebuilt around that position. Below is a direction, not the finished mark.

Your current logo is a yin-yang with a spine through it. The idea underneath it is balance, which is worth keeping. What does not survive is the execution at the sizes a logo actually gets used at: a browser tab, a map pin, a phone.

Five segments, not four or seven. Five is the lumbar count, and the most bars that still read as separate shapes at 16 pixels.
They widen and lean as they descend. A real spine carries more load at the bottom. The taper is anatomy, not decoration.
The red one is L5. The vertebra most people come to you about is the one carrying the color.
64px
40px
24px
16px, a browser tab
#16130FA warm black, which prints as ink rather than as a hole in the page.
#C8322APulled back from fire-engine red, which vibrates against black on screen.
HARRINGTONCHIROPRACTIC & WELLNESS

3. The website you own, and it is not a homepage

The demonstration at the top of this page is one page. The build is approximately twenty substantive pages, plus the required policy and disclaimer pages, secure, and owned by the practice. Each one has a job: some introduce the practice, some explain a service, and some answer the question of a patient searching for one specific problem.

Homepage
Practice foundation
Dr. Harrington
The practice
New patients
Insurance and payment
Contact and location
Service pages
Chiropractic care
Acupuncture
Infrared light therapy
Ultrasound therapy
Condition pages
Back pain · Neck pain
Sciatica
Headaches and migraines
Peripheral neuropathy
Nerve pain · Poor circulation
Slow-healing injury
Workplace and posture strain
Trust and policy
Privacy
Accessibility
Disclaimer
Related policy pages

Approximately twenty substantive pages plus the required policy and disclaimer pages. The final list is confirmed during strategy.

Every page is written in the words a patient uses to describe what hurts, and leads to the same next step, which is calling the office. Underneath them sits the structured business information the current site does not have, so search engines are told what this practice is rather than left to guess.

4. The Google Business Profile you rent

Claimed, verified, corrected and completed. Name, address, hours, categories, description, photographs and services all presenting the same business as the website.

What this should do, and what nobody can promise

Every part of this corrects something that is broken now. How many visitors, how many patients, or where the practice lands in the local results is not something anyone can promise, because Google decides the rankings and the review count is separate work. It is not a bet on a new design.

Start here
What patients already say
Decide
Strategic positioning

What the practice should be known for

Express
A cohesive visual brand

How that position looks and feels

Build
Website and Google Business Profile

The owned asset and the rented one telling one story

The result you are buying
More qualified reasons to call

What the demonstration showed you, against what the build delivers:

Homepage demonstration
Complete website build
One page
Approximately 20 substantive pages, plus required policy and disclaimer pages
Shows one possible strategic direction
Final strategic position developed with Dr. Harrington
Demonstrates the visual quality
A complete, cohesive visual identity
Introduces the major services
A dedicated page for each service
Mentions patient conditions
A dedicated page for each condition
Demonstrates the call experience
Calls to action across the whole patient journey
A conceptual homepage
A secure, client-owned, deployable website
No Google profile work
Google Business Profile claimed, verified, corrected and aligned

The homepage was the demonstration. This is the working asset.

Section 07 · Ownership, terms and price

One complete build. One defined price.

  • Strategic positioning. What the practice should be known for, and why the right patient should choose you.
  • A cohesive visual identity. Mark, colors, typography and photography direction, delivered as files you keep.
  • Approximately twenty substantive pages. Practice, doctor, new patients, insurance, location and contact, plus a page for each service and each condition.
  • The required policy and disclaimer pages. Privacy, accessibility, disclaimer and the related pages the finished build needs.
  • Content written in the words patients use, with structured business information underneath every page.
  • Call pathways that work on a phone. The number stays reachable, and the call to action matches what the page is about.
  • The Google Business Profile claimed, verified and corrected. Name, address, hours, categories, description, photographs and services brought into line with the new site.
  • Ownership. The website, the domain, the hosting account and the final identity files belong to the practice. The profile stays a Google platform, managed through your own Google account.
The complete build
$12,500Complete market price
$5,000
Dr. Simaan network price

Half at signing. The other half before launch. The strategic positioning, the brand, the website and the Google Business Profile work are delivered as one project.

Call me

or email joshua.breaux@betterqualityconsulting.com

The build does not depend on signing an ongoing marketing agreement. After launch, any continuing services are discussed separately, with their own scope and their own price.

Measured 13 and 17 August 2026 from public sources: Google Business Profile, Google local results, Yelp, wellness.com, Healthgrades, and your own website.